• by admin , March 23, 2012

Since its release back in the mid-1990s, more has been said and written about Pulp Fiction than about any other film from that era. This was the challenge faced by Lionsgate when it prepared to release a long-awaited Blu-ray version of the movie: How do you generate new enthusiasm - and new audience - for a film that has long since transcended cult-classic status? The answer was to partner with Break Media, which created a "Li'l Pulp Fiction" clip in which a pair of young'uns acted out an iconic scene from the original movie. Ultimately, it drove engagement while eliciting a host of "awwwww! so cute!" commentary.