• by admin , March 23, 2012

For a show like Rizzoli & Isles, where much of the activity revolves around crime scenes, it made sense to hype its debut with a crime scene of its own. In concert with TNT, Pearl Media set up a 3D crime scene in a display along 6th Avenue in Manhattan, complete with interactive components that allowed passersby to dust for fingerprints and examine DNA tests. Those pedestrians who solved the crime could get their photo taken "with" Rizzoli & Isles, with the shot postable straight to Facebook. There was a mobile-phone component as well, which prompted would-be viewers to have a don't-forget-to-watch reminder embedded into their phone calendars.