Best Integration with Traditional Media: NBC Entertainment, Kinetic, Maxus, Smash/The Voice Season 2: Day of Digital, NBC Entertainment - Smash/The Voice Season 2

• by admin , March 23, 2012

In early February, NBC set out to dominate the day after Super Bowl Sunday. Dubbed "Day of Digital," Kinetic, working with NBC and Maxus, identified over 300 digital out-of-home screens to supplement existing advertising efforts. The result gave the network the share of voice across all mediums. That Monday, digital out-of-home advertisements for "Smash" and "The Voice" went live across major markets. That day, "The Voice" was the number one show and the "Smash" premier came in third.