Best Use of Relevant Message and Environment: The Wall Street Journal Office Network, Delta Airport Drive Times, Delta



The Wall Street Journal Office Network's (WSJON) is known for their high-definition news screens that are located in premier office buildings. They are viewed by nearly 1 million traveling business executives and professionals each day. With that knowledge, Delta wanted to utilize the network to promote their brand. The result was a custom execution that enabled Delta to leverage WSJON's technology to boost their brand within the business community. Delta presented up-to-the-minute drive times to NYC's three main airports and overlayed their logo over the ticker. Delta smartly used their logo to reinforce that they were the ones providing the information.

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