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Four Publishers Betting Big On Luxury Market

ForbesLife just joined the list of luxury magazines that are launching (or relaunching) this year "to tell the tales of billionaire bachelors, fine Parisian restaurants and the latest antiaging skin procedures," as Amy Wicks writes. This pub is being redesigned and will be sold on newsstands for the first time starting this week.

Other mags betting that the rich will continue to spend money, want to look at pictures of expensive products, and read about others like them, are Time Style & Design, Bloomberg Pursuits, and Du Jour.

Can they survive? Wicks provides some evidence that they can, including a quote from W publisher Nina Lawrence on how you can't go broke targeting the high or low end: “Whether it’s at Wal-Mart or Chanel, these are the only two groups spending money.”



Read the whole story at Women's Wear Daily »

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