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O2 Signs Up Wallet Users Ahead Of June Launch
- New Media Age , Thursday, March 29, 2012 3 AM
In a new move, the operator is allowing non-subscribers to register to use the O2 Wallet, which is being tested by 750 O2 staff members, with 1,800 more joining soon. A campaign site is promoted in its latest TV executions. O2 has been signing up participants to the trial, which lets users hold wallet items including cash and loyalty cards on their phones, among its own subscriber base since last year.
