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Halliday: Commonwealth A Rocky Road For Chevy?

Chevrolet's new agency, a joint venture between Omnicom Group’s Goodby, Silverstein and Partners in San Francisco and IPG’s McCann Erickson in New York, is a "first of its kind" global agency. Jean Halliday writes that "global" may not be the right term. "Let’s be clear on one thing," she writes, "the account is not truly global, since it doesn’t include China, India or Uzbekistan, which are among the world’s biggest and fastest-growing car markets." 

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