Around the Net
Charts That Work Best For Paid-Search Analysis
- Search Engine Watch, Tuesday, April 10, 2012 12:37 PM
Having tools to visualize data is an important part of paid-search marketing. Melissa Mackey tells us how to develop charts with both x and y axes, decide which chart style to use for specific campaigns, and determine the numerical value to use to begin the chart. Each chart can tell a different story, provide insights, and help secure budgets for future projects. She tells us the importance of taking the time to craft an informative chart by using the correct visualization tools and data, and then combine them with solid analysis.
