- PPC Hero, Wednesday, April 11, 2012 10:51 AM
Marketers don't set out to fail at paid-search campaigns, but Jeff Allen gives us four scenarios that sometimes get overlooked. Over-optimizing or continually pulling levers inside paid-search
account bids, ads and keywords to change campaigns can become one sure way. Resist the temptation, he writes -- and he tells us how marketers can think about tweaking accounts rather than jumping into
changes.
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