Ah -- don't you just love it? Search for a product on an engine. Click on the link and through to the online store, and then hop on to a publisher's site without making a purchase, only to get
bombarded with ads about the product you left behind. Marketers have heard it before: Search marketing campaigns should not live in a silo. So Michelle Ulizio serves up tips on display advertising
targeting options, such as site and search retargeting, as well as how to purchase third-party data. She also explains how to combine buying a block of impressions on a publisher's site to dominate a
specific spot on a page.
Read the whole story at Rimm-Kaufman Group »