Around the Net
Heads Up On adCenter Broad Match
- Search Engine Watch, Friday, April 13, 2012 12:26 PM
Marketers could get significant improvements on both average positions and click-through rates in search campaigns with the introduction by Microsoft adCenter of an AdWords-like Modified Broad Match tool, according to Marc Poirier. He definces broad match modifiers, and explains how to make the most of phrases and bid strategies, and how marketers may want to think about protecting brand terms.
