• Ad Age, Monday, April 16, 2012 3 AM

Confused.com is highlighting the dangers of driving in heels with a film showing a woman walking along a busy shopping street in towering black shoes and a short skirt, admired by men as she sashays past. But when she gets into her car to drive home, elegance turns to clumsiness as she struggles with the pedals and battles to master the vehicle, shuttering forward in stops and starts. The message, "Don't drive in high heels" flashes on-screen, along with a link for a chance to win a pair of Butterfly Twist lightweight folding flat pumps. To score the more-sensible shoes, people are asked to post a picture on a special Pinterest site of themselves wearing their most preposterous footwear. One pair of leopard-skin stilettos with a red bow is captioned "My favorite driving heels."

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