Around the Net
How To Turn Boring Topics Into Interesting Content
- SEOmoz, Monday, April 16, 2012 12:47 PM
Rand Fishkin tells us five ways to overcome "content fatigue" -- the challenge of creating sucessful content for marketing products and services on a company's Web site. The top five include appealing to an influential group, jumping into the popular conversations, ranking topics or people that others can share, and more. Fishkin explains each in detail and provides insight into finding exciting kernels in a sea of what you might believe are boring topics.
