In an effort to bring in bigger streams of revenue from new sources, Spotify is prepared to launch a series of “branded apps” that feature products and brand names in exchange for
advertising dollars. Among the companies already being tapped are AT&T, Intel,
McDonald’s, and Reebok. The apps supply a playlist thematically consistent with the sponsoring brand. One could navigate to a Reebok app, for instance, to get workout music.
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