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Cable Networks Move Beyond Specialties

A sitcom on USA, known for its lightweight shows about quirky characters in mostly law-related professions?  A scripted soap on reality show queen Bravo? These could be logical extensions of the channels' current brands, but they are a departures nonetheless -- and part of a trend for cable networks to broaden their appeal by branching out beyond the genres they are known for, writes Gary Levin.

Other networks taking this step include drama-heavy TNT, with its first reality show, "The Great Escape," and History, with "Vikings," its first scripted series.

Read the whole story at USA Today »

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