Direct-response ad shop R2C Group has promoted Michelle Fallon to vice president of client development for R2C Group, and the agency’s sibling media agency Cmedia has named Kyle Eckhart to
the post of director of client services. Previously, Fallon led the shop’s short-form buying and client services units. Eckhart had previously worked with a variety of clients at the media firm
in areas such as consumer packaged-goods, insurance and telecommunications.