Improving the visibility of a Web page isn't easy, but when done correctly it can pay off. Marketers stuck in a tough spot and confused about whether to optimize or walk away from a project might
want to check out the latest stats compiled by Eric Siu. If nothing else, statistics like "79% of search engine users say they always/frequently click on the natural search results" could provide
valuable insight into the next optimization project -- or a little incentive to work smarter as well as harder.
Read the whole story at Search Engine Journal »