Here's an interesting review of how social media in two cases can completely screw up your brand. The first case is Starbucks and the whole bug-based red dye issue. But the other is how Heineken
had to go out of its way to explain that it hadn't sponsored dog fights in a Mongolian nightclub. Unfortunately, the brand's banners were next to the dirt patch where the dogs were filmed fighting
before a crowd. They had been hung there for some other event at the club. Obviously, Heineken is not going to be sponsoring dog fights any time soon. But outraged consumers swarmed the beer
maker’s site when the video went viral.
Read the whole story at Promo Magazine »