Kraft Foods has a new ad depicting an infant suckling while clutching an Oreo cookie. The tagline: Milk's favorite cookie. The Northfield, Ill.-based company said the ad was made in Korea and "created by our agency for a one-time use at an advertising awards program." It "was never intended for public distribution or use with consumers" and has not been aired on television in Korea or elsewhere. Apparently the ad is by Korean shop Cheil Worldwide.
Bob Lachky, former chief creative officer for Anheuser-Busch, said it's naive to assume that anything prepared for an advertising forum wouldn't be posted online that night or the next day. "Don't kid yourself into thinking you have a different set of standards" for what's permissible at a conference versus a broader audience, he said.