Search engine marketers have been hearing a lot about over-optimizing penalties lately. Sujan Patel tells us how to check for the many contributors to a drop in search engine ranking. He offers up
some suggestions for fixing the problem. For example, if the ranking fell on Google, start with checking in to Google Webmaster Tools. Look for recent updates on SEO news sites, and determine the
extent of the penalty before diving in to try and fix it.
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