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Mission Athletecare's New Sports Product Tackles Overheating

The EnduraCool Instant Cooling Towel is being described as a towel made from a proprietary fabric that "delivers fast, long-lasting cooling effects to enhance performance and combat overheating for all athletes at all levels of play." The EnduraCool towel absorbs water and, when activated by snapping or stretching it, cools the towel down to 59 degrees. The product made it from R&D to market via the combined efforts of Dwight Howard, Sergio Garcia, Georges St-Pierre and Williams, who all will be involved in marketing efforts.

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