On a global scale, the movie industry is predicted to grow to $450 billion (US) by the end of 2005. Compare that to the DRTV industry, which is predicted to grow to $2 Trillion.
Another striking contrast arose in 2002 when marketers predicted an 18% increase in their media budgets for DRTV, which was expected to out-pace the hallmarks of the direct response industry (direct mail and telemarketing), by a wide margin. In fact, these areas would see a 7% drop in revenues. Marketers also predicted that conventional advertising budgets, such as TV, radio and print, would decline slightly due to shrinking ad budgets.
In the US, consumers spent 7% more of their money buying product they saw on TV than the previous year. This is a substantial growth considering it was a year in which the economy lagged behind 2001.
US DRTV sales growth continues
|2001||$126 Billion||100 (Index)|
Global DRTV Industry vs. Motion Picture
|DRTV INDUSTRY||$2 Trillion US (by 2004)|
|MOTION PICTURE INDUSTRY||$450 Billion US (by 2005)|
Projected growth in advertising sectors
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