Around the Net
Five Digital Trends Marketers Must Observe
- Mashable, Tuesday, May 1, 2012 10 AM
Blogger Jonathan Gardner mulls major mobile trends that marketers will ignore at their peril as we foray deeper into Web 3.something: with advances in augmented reality, every pane of glass will be (expected to be?) a portal of some kind; biotech is becoming a confluence of data devices channeling physiological data, e.g., FitBit and Nike's FuelBand API. Then there's consumer-controlled media, wherein people will create their own content, multi-platform marketing and "innovation without borders."
