Selecciones Ad Pages Increase in '03

  • December 10, 2003
According to PIB, advertising pages grew by 25% year-over-year at Selecciones. The magazine ended the year with a total of 484 advertising pages versus 386 in 2002. This represents the third year in a row of continued double-digit growth for the U.S. edition of the Spanish-language monthly published by Reader's Digest. New advertisers in 2003 include Chrysler, McDonald's, Bayer, Kleenex (Kimberly-Clark) and Garnier (L'Oreal). Selecciones will raise its ratebase with the January 2004 edition of the magazine to 350,000 from its current level of 325,000.
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