Google Analytics, a service that helps digital advertisers track web trends, shows that last week there were almost five times more searches for “Boris Johnson” than for “Ken
Livingstone” via google.co.uk. Britons looked up the Conservative candidate online 11,629 times, compared to 2,337 searches for Livingstone. The digital marketing firm iProspect said search
trends were also in Johnson’s favour prior to his 2008 victory.
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