Around the Net
Not For Nuttin! Nets Do Brooklyn
- NYSportsJournalism.com , Wednesday, May 2, 2012 10:34 AM
After 35 years in New Jersey, the Nets officially crossed the Hudson River into the borough of Brooklyn, with a grand unveiling of Jay-Z-styled logos and merchandise at a Modell's location across the street from the team's new Barclays Center venue. Are marketers excited? According to CEO Brett Yormark, "Our suites are more than 75% sold out, sponsorship has more than tripled what we did our last year in New Jersey."
