Commentary
Special Occasion, Telcom and Internet Services Destinations
- by Jack Loechner , Staff Writer @mp_research, November 18, 2003
Emails, Hotmails and Messangers collectively reach more that 100 million visitors, while greeting cards and mail serves an audience of only 10 million the first week in November.
| Top 10 Online Special Occasions Destinations | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| Americangreetings.com | 1,568 | 1.58 |
| Yahoo! Greetings | 1,501 | 1.51 |
| Ups.com | 1,228 | 1.23 |
| U.S. Postal Service | 1,218 | 1.22 |
| Hallmark.com | 939 | 0.94 |
| Blue Mountain | 718 | 0.72 |
| Jacquielawson.com | 559 | 0.56 |
| FedEx | 514 | 0.52 |
| RiverSongs | 437 | 0.44 |
| Evite.com | 396 | 0.4 |
| Top 10 Online Telecom/Internet Services Destinations | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| AOL Instant Messenger | 31,742 | 31.92 |
| AOL Email | 20,457 | 20.57 |
| Yahoo! Mail | 17,066 | 17.16 |
| Microsoft Passport | 16,599 | 16.69 |
| MSN Hotmail | 15,936 | 16.02 |
| MSN Messenger Service | 13,333 | 13.41 |
| Yahoo! Messenger | 9,541 | 9.59 |
| EarthLink | 5,001 | 5.03 |
| Yahoo! Address Book | 4,534 | 4.56 |
| AOL Broadband | 4,274 | 4.3 |
Source: Nielsen//NetRatings
Week ending Nov. 2, 2003
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.