Special Occasion, Telcom and Internet Services Destinations Emails, Hotmails and Messangers collectively reach more that 100 million visitors, while greeting cards and mail serves an
audience of only 10 million the first week in November.
| Top
10 Online Special Occasions Destinations |
| Brand or Channel | Unique Audience
(000) | Active Reach (%) |
| Americangreetings.com | 1,568 | 1.58
|
| Yahoo! Greetings | 1,501 | 1.51 |
| Ups.com | 1,228 | 1.23 |
| U.S. Postal Service | 1,218 | 1.22 |
| Hallmark.com | 939 | 0.94 |
| Blue Mountain | 718 | 0.72 |
| Jacquielawson.com | 559 | 0.56 |
| FedEx | 514 | 0.52 |
| RiverSongs | 437 | 0.44 |
| Evite.com | 396 | 0.4 |
| Top 10 Online Telecom/Internet Services Destinations |
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| AOL Instant Messenger | 31,742 | 31.92 |
| AOL Email | 20,457 | 20.57 |
| Yahoo! Mail | 17,066 | 17.16 |
| Microsoft Passport | 16,599 | 16.69 |
| MSN Hotmail | 15,936 | 16.02 |
| MSN Messenger Service | 13,333 | 13.41 |
| Yahoo! Messenger | 9,541 | 9.59 |
| EarthLink | 5,001 | 5.03 |
| Yahoo! Address Book | 4,534 | 4.56 |
| AOL Broadband | 4,274 | 4.3 |
Source: Nielsen//NetRatings
Week ending Nov. 2, 2003
US, Home