Commentary

Special Occasion, Telcom and Internet Services Destinations

Special Occasion, Telcom and Internet Services Destinations

Emails, Hotmails and Messangers collectively reach more that 100 million visitors, while greeting cards and mail serves an audience of only 10 million the first week in November.

Top 10 Online Special Occasions Destinations
Brand or ChannelUnique Audience (000)Active Reach (%)
Americangreetings.com1,5681.58
Yahoo! Greetings1,5011.51
Ups.com1,2281.23
U.S. Postal Service1,2181.22
Hallmark.com9390.94
Blue Mountain7180.72
Jacquielawson.com5590.56
FedEx5140.52
RiverSongs4370.44
Evite.com3960.4
Top 10 Online Telecom/Internet Services Destinations
Brand or ChannelUnique Audience (000)Active Reach (%)
AOL Instant Messenger31,74231.92
AOL Email20,45720.57
Yahoo! Mail17,06617.16
Microsoft Passport16,59916.69
MSN Hotmail15,93616.02
MSN Messenger Service13,33313.41
Yahoo! Messenger9,5419.59
EarthLink5,0015.03
Yahoo! Address Book4,5344.56
AOL Broadband4,2744.3

Source: Nielsen//NetRatings
Week ending Nov. 2, 2003
US, Hom

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