- Companies touch customers in many ways -- across diverse channels like the Web, call centers, and retail outlets; and throughout many stages from marketing to post-sales service.
-When we asked which group owns responsibility for online customer service, 29% of interviewees mentioned IT. The next-most-frequently named organization, eCommerce, runs the online service efforts for 23% of respondents.
All firms use the phone, and 67% of respondents feel that these conversations almost always meet their customers' needs. The second-highest-rated interaction channel, retail branches, got this top rating from 58% of the firms.
- Chat and instant messaging, the least-used channel on the list, received the most negative feedback -- 47% of its users say that this new channel only occasionally meets or almost never meets customer needs.
Do you have a single individual who is ultimately responsible for the whole customer experience -- from marketing to service? | |
% of companies | |
Yes | 22% |
No | 78% |
What organization does the person belong to? | |
% of companies | |
Marketing | 29% |
Customer service | 25% |
eBusiness | 25% |
Business executive | 13% |
Other | 8% |
Which customer interaction channels does your company use? | |
% of companies | |
Phone | 100% |
Web | 98% |
91% | |
IVR | 56% |
Mail/catalog | 51% |
Retail branches | 50% |
Chat/IM | 33% |
Find out more here.