Commentary

Boston NPR News Makes Top 15

Boston NPR News Makes Top 15

Boston's NPR News source, WBUR.ORG, broke into the Arbitron Internet Broadcast Ratings ranked as the number 15 Internet Broadcaster and Sales Network.

According to Arbitron Internet Broadcast Ratings:

  • AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters
  • MUSICMATCH was the top-ranked non-commercial Internet Broadcaster
  • The Adsertion Network was the top-ranked Sales Network
  • MUSICMATCH Artist Match was ranked as the number one Internet radio station and top non-commercial station
  • AOL Top Country was ranked as the highest commercial Internet Broadcast Station.
  • The top Content Delivery Networks (CDN) were Live365 and StreamGuys

    Demographic highlights for the week ending November 16:

    • 84 percent of the measured listeners were between the ages of 18 and 54.
    • 70 percent of listeners were men;
    • 29 percent were women.
    In the U.S.:
    • 31 percent of listeners resided in the South;
    • 32 percent in the West;
    • 19 percent in the Northeast; and
    • 19 percent in the Midwest

    Internet Broadcasters and Sales Networks Weekly Top 15 (November 10 - November 16)

    RANKCOMPANYTTSL
    1AOL Radio@Network6,422,606
    2LAUNCH4,090,475
    3MUSICMATCH2,108,700
    4The Adsertion Network1,238,109
    5Virgin Radio526,441
    6Educational Media Foundation396,164
    7ABC Radio Network349,700
    8Standard Broadcasting289,954
    9AccuRadio153,893
    10KillerOldies.com138,047
    11KPLU103,634
    12Beethoven88,925
    13WXPN-FM84,674
    14WOXY-FM84,125
    15WBUR.ORG49,550

    Arbitron Internet Broadcast Stations Weekly Top 15 (Nov3 - Nov 9)

     STATIONFORMATURL
    1MUSICMATCH Artist MatchMiscellaneouswww.musicmatch.com
    2K-LOVEContemp Christianwww.klove.com
    3AOL Top CountryCountrymusic.netscape.com/radio/
    4Virgin Radio/1215& 105.8Adult Contempwww.virginradio.co.uk
    5AOL Top PopTop 40music.netscape.com/radio/
    6AOL Smooth JazzSmooth Jazzmusic.netscape.com/radio/
    7AOL Lite RockSoft Rockmusic.netscape.com/radio/
    8MUSICMATCH Top HitsContemp Radio www.musicmatch.com
    9AOL Classic RockClassic Rockmusic.netscape.com/radio/
    10AOL Love SongsLove Songsmusic.netscape.com/radio/
    11WLS-AM/890News / Talkwww.wlsam.com
    12AOL Top JamsMiscellaneousmusic.netscape.com/radio/
    13MUSICMATCH ArtistOnDmndMiscellaneouswww.musicmatch.com
    14AOL OldiesOldiesmusic.netscape.com/radio/
    15Virgin Radio Classic RockClassic Rockwww.virginradio.co.uk

    Source: Arbitron Internet Broadcast Ratings
    TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.
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    About the Author

    Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.