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'Hunger Games' Means Hunger For TV Ads

The success with which "The Hunger Games" film harnessed social networks, en route to becoming 2012's biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely. The movie has made over $375 million at the U.S. box office since it opened in March, in part because Lions Gate aggressively stoked interest on social network sites like Facebook and Twitter.

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