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Are Tablets Stuck In The Bedroom?

eMarketer points to a Q1 2012 study from Viacom that suggests tablet owners use their devices 74% of the time at home. The study finds that tablet owners are most likely to use their devices for entertainment while waiting at an airport or in an airplane when outside the home. Some 36% use their devices in a store. The analysis suggests that tablets do not have the same mobile shopping draw as smartphones. While the study does not explore the why, the most logical reason might be the cost for multiple cellular service agreements. The tablet would transition from the home and into stores more often if carriers assigned a series of accounts that include multiple devices to a person -- which, of course, brings up privacy implications when targeting on mobile devices.

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