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Pinterest For Market Research

Thinking about using Pinterest as a research tool? These four tips can get marketers started. They range from categories, gifts, and descriptions to boards. While Kaila Strong provides tips to marketers, hidden in the detailed descriptions are ways that marketers can explore possibilities for new product development. She tells us to search for content related to the new industry when thinking about entering new markets -- but that strategy could easily be used to explore new products as well.

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