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Turner, Funny Or Die Deal To Begin Trend Of Similar Alliances

"Has a rush of new alliances between large cable programming conglomerates and independent producers of online video begun?" asks Daniel Frankel.

He answers yes to his own question, citing as evidence the Discovery-Revision3 deal as well as Turner's recently announced partnership with online comedy site Funny or Die.

"For Turner, which typically pays well over $500,000 to make an hour of scripted video, Funny or Die represents a shop that knows how to inexpensively shoot (i.e. no Hollywood unions!) short-form video," writes Frankel. "This is useful as it seeks to not only program linear channels like Adult Swim, but also transition these brands more into digital platforms."

Read the whole story at Paid Content »

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