Commentary
Automobiles, Airplanes and How To Get There
- by Jack Loechner , Staff Writer @mp_research, August 25, 2003
In spite of rising gasoline prices, consumers are still interested in automobiles and how to get there. And apparently eBay is not just old furniture!
| Top 10 Online Travel Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| MapQuest | 5,604 | 6.41 |
| Expedia | 2,627 | 3.01 |
| Travelocity | 2,143 | 2.45 |
| Orbitz.com | 1,948 | 2.23 |
| Southwest Airlines | 1,238 | 1.42 |
| AOL Travel | 1,167 | 1.33 |
| United Airlines | 1,060 | 1.21 |
| Hotels.com | 1,011 | 1.16 |
| American Airlines | 993 | 1.14 |
| Yahoo! Travel | 969 | 1.11 |
| Top 10 Online Automotive Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| eBay Motors | 2,589 | 2.96 |
| Kelley Blue Book | 855 | 0.98 |
| MSN Autos | 811 | 0.93 |
| AOL Auto | 783 | 0.9 |
| AutoTrader.com | 687 | 0.79 |
| Yahoo! Autos | 406 | 0.46 |
| Ford Motor Company | 401 | 0.46 |
| Cars.com | 326 | 0.37 |
| Edmunds.com | 317 | 0.36 |
| carsdirect.com | 303 | 0.35 |
Source: Nielsen//NetRatings
Week ending Aug. 10, 2003
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.