BIA/Kelsey estimates that 90% of consumers use search engines when researching local products or services. But the local listings are not just for neighborhood businesses. National brands should
also have a local marketing strategy to gain more visibility, according to Jon Schepke. He provides some advice, such as localize content with automation, manage ratings and reviews, and step up
performance measurements and reporting efforts to get a complete picture.
Read the whole story at Search Engine Watch »