Around the Net

P&G Restructures Marcomms

In an effort to boost marketing efficiencies by $1 billion, P&G is fusing its global communications function with marketing under the stewardship of global marketing chief Marc Pritchard to build more integrated brand activity. The shift towards a global “communications” division will see greater emphasis placed on communications’ role in brand building and social engagement. The unit will include brand PR, customer services, social media and media relations.

Read the whole story at Marketing Week »

Next story loading loading..