• Brand-e.biz , Friday, May 25, 2012 10:02 AM

Ketel One Vodka has teamed up with GQ magazine to issue "A Gentleman’s Call: In Pursuit of an Idea That Matters." The idea is to search for an original idea that champions “the lifestyle of the modern gentleman” and men are asked to head to AGentlemansCall.com to present a notion, inspiration or endeavor to help raise “society’s behavioral bar.” Proposed projects need to exhibit the values of entrepreneurship, craftsmanship or philanthropy in the modern world… while proving that gentlemanly manner is not a lost art. All purportedly values of the brand itself. A shortlist of five projects best will be put to a public vote later in the year and the grand prizewinner will get $100,000 of investment to turn their idea into reality.

Read the whole story at Brand-e.biz »