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Search Optimization, From Tools To Content

Moving beyond single tests, tactics that build support for test programs, and optimizing landing pages are three of the five topics David Kirkpatrick highlights in a series of how-to articles the firm plans to present at a forthcoming conference. Skip about one-third down the page to discover insight from analytics and testing experts on what to look for before investing in testing tools, such as how free tools meet specific needs and how paid tools differ, as well as some of the challenges to building these tools in-house.

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