Marketing intermediary FindGood conducted a survey which canvassed the opinions of 4,300 companies that use marketing agencies, returning 333 responses. Of those, 85% believed that they would
increase their overall marketing spend or keep it level over the course of the year. Digital marketing showed the most positive outlook, with 41% of respondents believing that they would invest more
heavily in this area during 2012. This is the third successive quarter where marketing spends have been revised upwards.
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