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7-Eleven Finds Niche In Indonesia

7-Eleven stores are fast becoming the new hot spots in Indonesia, filling a void in an area with few outdoor recreation spaces and limited mobility. In addition to blending convenience store offerings with inexpensive ready-made food and seating, 7-Eleven stores have turned into nighttime gathering spots with live bands and Wi-Fi. The stores have taken over as the spot for young people to gather, hang out and gossip. Ten years ago, the place to be were street-side food stalls called warung; however, rapid economic growth has come with social change.

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