• by Jack Loechner , Staff Writer @mp_research, September 20, 2003

108.4 Million TV Households in the U.S.

According to Nielsen Media Research, the total number of television households in the United States (including Alaska and Hawaii) is estimated at 108,400,000. The new estimates took effect with the television week of September 1-September 7, 2003, meaning each national rating point will represent one percent of the total, or 1,084,000 television households.

This figure, which is projected to January 1, 2004, will be used for the entire 2003-2004 television season. The new estimate represents an increase of 1.7 million television households from the 2002-2003 season. Nielsen Media Research annually reports television household and persons estimates based on information from a variety of sources, including Claritas, the United States Census Bureau and Nielsen Media Research's samples.

Demographic estimates within U.S. TV households include:

	2001-2002	2002-2003	2003-2004
Households	105,500,000	106,700,000	108,400,000
Persons 2+	269,880,000	272,040,000	275,580,000
Women 18+	107,070,000	108,190,000	109,860,000
Men 18+	98,560,000	99,020,000	101,540,000
Teens 12-17	23,520,000	24,840,000	24,700,000
Children 2-11	40,730,000	39,990,000	39,480,000

Source: Nielsen Media Research