• Advertising Age, Tuesday, June 5, 2012 3:59 PM

The Central Intelligence Agency has reached out to major ad shops to vet them for possible work on recruitment ad campaigns.

Those agencies needn't hire folks with "Top Secret/Sensitive Compartmented Information Level" just yet (though that will be a requirement). This is preliminary checking, dubbed a "market survey," that "could lead to an official request for proposal" down the road," writes Rupal Parekh.

Interested agencies "will likely need mulitcultural marketing abilities" along with expertise in social media.

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