In an analysis of 55 representative UK websites, and drawing on its own work for clients, KPMG found that only 20% were complying with the EU privacy directive -- called the “cookie
law” -- which came into force on May 26. The greatest progress in the last month has been among financial services and retail sites, KPMG found. These sectors hold a high quantity of consumer
data and therefore have a greater incentive to demonstrate how seriously they take customers’ privacy.
Read the whole story at Financial Times »