The Newcastle upon Tyne-based company began in digital music sales then developed a web radio station, Amazing Radio, that broadcast the music they carried for sale. This base allowed them to take advantage of the opportunity to provide indie background music to UK retailers and restaurants. Now they're bringing this mix to the U.S. Amazing Music is a combination of two web services, Amazing Tunes (ecommerce) and Amazing Radio (web radio). These paired services are the base on which Amazing Media developed their background music service.