Mattel Unveils Barbie, Fisher-Price Licensing Plans

  • June 12, 2012

Mattel, which has been focusing on expanding its brands across more product categories, is unveiling a broad expansion strategy.

In addition to its previously announced Barbie apparel line, which will be sold at Walmart and Kmart, new offerings include Monster High with a new middle grade book series with Little, Brown Books for Young Readers; Hot Wheels, with a new diecast partnership with Saban Brands, and Fisher-Price with baby gear, layette, infant accessories, publishing, music and party.

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