• Gigaom, Tuesday, June 12, 2012 3:51 PM

Why didn't Apple's Tim Cook announce a third-party app update to Apple TV in his keynote at WWDC? Despite rumors to the contrary, "Apple TV remains closed, with access to a limited number of partner apps," writes Janko Roettgers.

One reason: the big gap between number of Apple TVs and iPads recently sold (2.7 million to 40.5 million). "And a smaller device footprint equals less money and opportunities for developers," according to Roettgers.

Also, Apple has not told developers "where it wants to go with Apple TV. Is it an accessory, an Airplay receiver? Or will it evolve into a full-fledged TV platform, complete with its own TV set and access to premium content?"

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