• MSNBC, Monday, June 25, 2012 10 AM

Like sports teams, events and stadiums, cities are considering selling naming rights. After Baltimore officials decided to close three fire companies later this summer, the City Council initially sought to avert the cuts with a new money-raising strategy: it passed a resolution this month urging the administration to explore selling ads on the city’s fire trucks. Baltimore is joining dozens of other financially struggling cities, transit systems and school districts around the country that are selling advertisements, naming rights and sponsorships to raise money. KFC, for example, paid to repair fire hydrants in Brazil, Ind., and now the hydrants are topped with faux buckets of Fiery Grilled Wings.

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