Facebook has often been criticized for its poor “discoverability” tools, or those that help users discover and meet new friends. In response, the social network has developed a new
feature that lets users find friends and potential friends nearby. “It’s another step in Facebook furthering its reach into mobile, and creating services to meet new people -- rather than
building up more connectivity with the ones you already know,” TechCrunch writes. “And, in keeping with Facebook’s emphasis on being as ubiquitous as possible, for now
it’s not being delivered in a native app, but via the mobile web.”
Apparently already accessible via Facebook’s mobile apps, he service comes a little under two months after
Facebook announced the acquisition of Glancee -- a mobile app that helps users discover people near them with similar interests. Per the deal, Glancee’s three founders joined Facebook, and shut
down their app. Some are currently calling the new service “Friendshake,” but there appears to be some confusion about whether Facebook will use this name or not.
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