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How To Prepare For Google Shopping

  • ClickZ, Monday, June 25, 2012 1:23 PM

There's no shortage of posts on how to prepare for Google's paid-inclusion hybrid format, Shopping. Here's another from Kevin Lee that provides insight on reducing spam, and improving relevancy and revenue. He tells us to pay attention to the higher-converting items, what contributes most to profits, and analyzing historical data and the data between now and the full rollout to paid shopping clicks to increase the potential for a successful transition.


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