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New Kraft Coffee Unit Booming

Cheaper arabica beans and ambitious goals have given Dutch group D.E. Master Blenders 1753, maker of Douwe Egberts, a lift as it tries to overtake rival Kraft to become the second-largest player in the coffee world. Part of the U.S. conglomerate Sara Lee for 34 years, it is being spun off and the new group, to be based in Amsterdam, is eyeing deals with €1 billion ($1.3 billion) to spend.

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